TY - JOUR AU - Hutomo Atman Maulana, AU - Yunelly Asra, PY - 2023/01/25 Y2 - 2024/03/28 TI - EFEKTIVITAS DIGITAL MARKETING SEBAGAI INTEGRATED MARKETING COMMUNICATION PADA UMKM BINAAN PT. PERTAMINA HULU ROKAN JF - Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV) JA - SENTRINOV VL - 8 IS - 2 SE - DO - UR - https://proceeding.isas.or.id/index.php/sentrinov/article/view/1234 SP - 146 - 152 AB - <p style="font-weight: 400;">This study aims to measure the level of effectiveness of digital marketing as part of integrated marketing communication (IMC) in MSMEs assisted by PT. Pertamina Hulu Rokan (PHR) Mandau District. The research method is quantitative descriptive research. Data collection techniques used surveys, observational and In Deph Interviews to MSMEs fostered by PT. Pertamina Hulu Rokan, Mandau sub-district. Data analysis used associative descriptive technique. The research variables are digital marketing and integrated marketing communication. Data was collected by probability sampling with Simple Random sampling of 100 respondents in Mandau District. The results of this study indicate that public perception of Digital Marketing of MSME products in Mandau District is very effective.</p> ER -