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Agung Nugroho and Muhammad Ishmael Raffly Geneva Widhiarto 2024. ANALISIS PENGARUH SOCIAL MEDIA COMMUNICATIONS, BRAND EQUITY, DAN SATISFACTION TERHADAP BEHAVIORAL INTENTION PADA PELANGGAN JAZZ GOES TO CAMPUS: GENERASI Y VS GENERASI Z. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV). 9, 2 (Jan. 2024), 323 - 346.