KEPERCAYAAN MASYARAKAT KOTA AMBON DALAM MENGGUNAKAN E-MONEY DI ERA PANDEMIC COVID’19

Abstract

The purpose of this research is to find out how much confidence there is in the interest in using e-money or electronic money in Ambon City, especially in the era of pandemic covid-19, where to prevent spread, one way is to avoid transacting using cash. The analysis technique used in this research is simple linear regression analysis. The data analyzed came from distributing questionnaires to the people of Ambon city which was used as a sample of 179 respondents.

This research was conducted in Ambon City using a survey method by distributing questionnaires to respondents who know about e-money. The results show that the trust variable is included in the trusted category and interest in using is included in the high category. The trust variable has an effect on the interest in using e-money in the city of Ambon..

Companies or publishers must continue to develop new features that make it easier to use e-money, further expand services for various transactions, and maintain what has been done so far, so as to foster public trust in using e-money.