COMPETITIVE ADVANTAGE DAN IMITASI OBJEK WISATA DARI SUDUT PANDANG MILLENIAL
Keywords:Competitive Advantage, Imitation, Millenials, Tourist Destinations
Competitive Advantage arises from the superior value that companies provide to consumers. Each tourist area has a different competitive advantage, some from the natural endowment point of view, some from heritage, some from artificial ones. It's a shame that tourist attractions are often imitated by other regions, so they don't have a competitive advantage. This study examines millennial opinions on 4 tourist attractions such as the Merapi jeep, tours around the world, foreign costumes and pine forest tours. Data collection was done by conducting Focus Group Discussion and Indept Interview. The result, according to millennials, is that Jeep Merapi tours can be imitated by other regions, while pine forest tours and tours around the world no longer need to be imitated. While the use of regional costumes can still be imitated
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