COMPETITIVE ADVANTAGE DAN IMITASI OBJEK WISATA DARI SUDUT PANDANG MILLENIAL
Keywords:
Competitive Advantage, Imitation, Millenials, Tourist DestinationsAbstract
Competitive Advantage arises from the superior value that companies provide to consumers. Each tourist area has a different competitive advantage, some from the natural endowment point of view, some from heritage, some from artificial ones. It's a shame that tourist attractions are often imitated by other regions, so they don't have a competitive advantage. This study examines millennial opinions on 4 tourist attractions such as the Merapi jeep, tours around the world, foreign costumes and pine forest tours. Data collection was done by conducting Focus Group Discussion and Indept Interview. The result, according to millennials, is that Jeep Merapi tours can be imitated by other regions, while pine forest tours and tours around the world no longer need to be imitated. While the use of regional costumes can still be imitated
References
Constantoglou, M., & Trihas, N. (2020). The influence of social media on the travel behavior of Greek Millennials (Gen Y). Journal of Tourism and Hospitality Management, 8(2), 10-18.
Dimock, M. (2018). Defining generations: Where Millennials end and post-Millennials begin. Pew Research Center, 1, 87-102.
Dwyer, L., & Kim, C. (2003). Destination competitiveness: determinants and indicators. Current issues in tourism, 6(5), 369-414.
Eisend, M., & Schuchert-Güler, P. (2006). Explaining counterfeit purchases: A review and preview. Academy of Marketing Science Review, 2006, 1.
Kernis, M. H., Cornell, D. P., Sun, C. R., Berry, A., & Harlow, T. (1993). There's more to self-esteem than whether it is high or low: the importance of stability of self-esteem. Journal of personality and social psychology, 65(6), 1190.
Li, G., Song, H., Cao, Z., & Wu, D. C. (2013). How competitive is Hong Kong against its competitors? An econometric study. Tourism Management, 36, 247-256.
Liu, H., Wu, L., & Li, X. (2019). Social media envy: How experience sharing on social networking sites drives millennials’ aspirational tourism consumption. Journal of travel research, 58(3), 355-369.
Mayaka, M., Croy, W. G., & Cox, J. W. (2018). Participation as motif in community-based tourism: a practice perspective. Journal of sustainable tourism, 26(3), 416-432.
Queiroz Neto, A., Lohmann, G., Scott, N., & Dimmock, K. (2017). Rethinking competitiveness: important attributes for a successful scuba diving destination. Tourism Recreation Research, 42(3), 356-366.
Pechlaner, H., Smeral, E., & Matzier, K. (2002). Customer value management as a determinant of the competitive position of tourism destinations. Tourism review. 57(4), 15–22.
Rabiee, F. (2004). Focus-group interview and data analysis. Proceedings of the nutrition society, 63(4), 655-660.
Richards, G., & Morrill, W. (2020). Motivations of global Millennial travelers. Revista Brasileira de Pesquisa em Turismo, 14, 126-139.
Indonesian Society of Applied Science (ISAS)
