PENGARUH SEARCH ENGINE OPTIMIZATION, MEDIA SOSIAL, CELEBRITY ENDORSER DAN IKLAN BERBASIS INTERNET TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA MASYARAKAT KOTA BATAM
Keywords:
Search Engine Optimization, Social Media, Celebrity Endorser, Internet-Based Advertising, Online PurchasingAbstract
The primary objective of this research was to analyze the impact of search’ engine optimizations, socials media, celebrity endorsers, and internet based advertising on the online buying behavior of individuals residing in Batam city. This research employs a sample population consisting of 384 individuals residing in Batam City who have engaged in online purchasing activities. This study employs a quantitative research methodology, wherein researchers analyze data using the SPSS software, which is acquired through administering questionnaires to participants. The study employed various techniques of data analysis, specifically multiple linear regression. The discoveries from this investigation signify that there is a partial and simultaneous relationship between search engine optimizations, social media, celebrity endorsers, and internet based advertising in shaping decisions when buying online products.
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Indonesian Society of Applied Science (ISAS)
