STUDI KASUS PENYUSUNAN STRATEGI PROMOSI PENERIMAAN MAHASISWA BARU POLITEKNIK NEGERI MEDIA KREATIF MELALUI MEDIA DIGITAL
Keywords:
Digital Marketing, Polytechnic, Student Admission, Digital Media, Social MediaAbstract
Admission of new students is a routine activity that the university always carries out every year. Polytechnic State Media Creative, as a vocation college that has rankings of Diploma-3 and Diploma-4, also follows the national selection held by the central government. By 2023, there was a reception scheme that was carried out alongside the Bachelor Degree in the same system. Then there needs to be a better promotion given the political-technical position below the university. The use of digital media should already be done by looking at target audiences who are also migrating from conventional media to digital media. The case study method is carried out by performing stages of data collection, data analysis, and interpretation of the data. The results of this study can provide the formulation of an effective and efficient promotion communication strategy so as to obtain optimal results. The outer part of this research is the formulation of strategies so that they can be adopted and implemented by other educational institutions experiencing similar constraints.
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Indonesian Society of Applied Science (ISAS)
