PEMBERDAYAAN PKK DESA PANAIKANG KEC. PATTALLASSANG KAB. GOWA MELALUI PRODUK OLAHAN UBI KAYU DAN SISTEM E-COMMERCE

Abstract

The Panaikang village are in Gowa district with the area in 5,25 km². In 2021, the people population of Panaikang village are 2837. Panaikang village have social economic 23,6% in under classification, 42,3% in medium social economic, and 31,7% standard economic life, and the 2,4% in high economic level. The Panaikang village more agricultural area about 1.588 ha. This is the potential resource of cassava plant in Panaikang district. The partnership of this program community services are    PKK of Panaikang village. The aims of this program are empowerment of the housewife to improve the social economic status of their family.

The community of  housewife is currently mainly a partner group experiencing constraints in diversification product of cassava flour, such as rengginang, brownis, and cassava mocaf. The marketing process into digital market and the development of cassava products. The method used to practice approach of the solution that is applied  in the form of extension duty, training, and  demonstration method to expand the market area, to arrange di data of invoice, and to enhance the capacity product. This dedication program leads PKK of Panaikang village society to be economically independent and become one of the market area development centers of frozen food. It is an opportunity  for poor and poorly educated people to arrange big data, explore the market place, and produce the more cassava product to develop the better economic status.