PELATIHAN PENGGUNAAN APLIKASI TOKOPEDIA

Authors

  • Naely Muchtar Politeknik Negeri Ujung Pandang
  • Gusri Emiyati Ali
  • Shanty Halim
  • Alimin

Keywords:

Training, Tokopedia, grocery store traders

Abstract

PKM partner is a local grocery store trader located on Jalan Tamalate who has been in this profession for many years. The target of this training activity is to improve the ability of grocery store traders to use Tokopedia application actively therefore it can support the daily professional activities effectively and increase online sales revenue efficiently in addition to onsite sales by using training modules that simply designed based on the partner's level of understanding. The methods used in implementing this training activity are discussion and simulation. The training activity carried out 4 times and lasted for 2 hours, 1 hour was allocated for theory and 1 hour for practice. After 4 meetings, monitoring and evaluation carried out to determine the result of the training. The output target in this PKM is to increase the competency of grocery store traders in using the Tokopedia application, supported by training modules.

References

Irawati, R., & Prasetyo, I. B. (2021). Pemanfaatan Platform E-Commerce Melalui Marketplace Sebagai Upaya Peningkatan Penjualan dan Mempertahankan Bisnis di Masa Pandemi (Studi pada UMKM Makanan dan Minuman di Malang). Jurnal Penelitian Manajemen Terapan (PENATARAN), 6(2), 114-133.

Iqipedia. (2022). 10 Juni. “3 Aplikasi Jual Beli Online Populer 2022, Unicorn, Startup dan APP Terbaru.” Online

https://iqipedia.com/2022/06/10/aplikasi-jual-beli-online-populer-2022-unicornstarup-dan-app-terbaru/. Diakses 28 April 2023.

Muzalifah, M., Musyarapah, M., Rahmah, S. T., Rahmawati, R., Saputra, V. Y., & Pamungkas, S. (2023). Pendampingan dan Optimalisasi Jual Beli Berbasis Online pada Pedagang Pasar Malam di Kota Palangka Raya. Al-Khidma: Jurnal Pengabdian Masyarakat, 3(1), 33-53.

Tokopedia. (2023). 1 Mei. “Tokopedia Kisah Kami.” Online

https://www.tokopedia.com/about/our-story/. Diakses 28 April 2023.

Downloads

Published

2024-01-12

How to Cite

Naely Muchtar, Gusri Emiyati Ali, Shanty Halim, & Alimin. (2024). PELATIHAN PENGGUNAAN APLIKASI TOKOPEDIA. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV), 9(3), 280 - 287. Retrieved from https://proceeding.isas.or.id/index.php/sentrinov/article/view/1476