PENGEMBANGAN USAHA KELOMPOK DIROSA MASJID UWAIS AL QARNI KELURAHAN SUDIANG RAYA KECAMATAN BIRINGKANAYA MAKASSAR

Authors

  • Nur Alam La Nafie Politeknik Negeri Ujung Pandang
  • Yayu Meiniza
  • Muh. Tang
  • Abdul Hamid

Keywords:

group business, fish processing, small business management

Abstract

The Dirosa Group of Uwais Al Qarni Mosque is a group of women in Sudiang Raya District, Makassar. The group consist of housewives, wives of civil servants and micro business women. During this time, they run their own businesses in cake and food production to increase the family's income. After joining the Dirosa Group in 2022, they want to run a group business as a form of community empowerment, which aims to increase income sources for community development activities and the next stage for mosque construction. The Community Partnership Program was carried out in Sudiang Raya Subdistrict and was attended by members of the Dirosa Group of Uwais Al Qarni Mosque. Training in processing fish floss, fish bone crackers and fish sauce were provided, as well as training on product packaging and small business management. After attending the training, their skills improved. Therefore, members of the Dirosa Group of Uwais Al Qarni Mosque can start running their businesses. The results of implementing this Community Partnership Program show the beneficial of training for the members of the Dirosa Group of Uwais Al Qarni Mosque, so that they can start running their group business.

References

Farooq, S., Salman Habib, & Saira Aslam. (2018). Influence of Product Packaging on Consumer Purchase Intentions. International Journal of Economics, Commerce and Management, III(12), 538–547.

Hussain, S., ali, S., Noreen, A., & Fayaz Ahmad, S. (2015). Impact of Product Packaging on Consumer Perception and Purchase Intention. Journal of Marketing and Consumer Research, 10(2011), 3–9. https://www.iiste.org/Journals/index.php/JMCR/article/view/21725

Kingdom, U., Farooq, S., Habib, S., & Aslam, S. (2015). Influence of Product Packaging on. European Journal of Social and Human Sciences, III(12), 538–547.

Kusumasari, A., & Supriono, S. (2017). Pengaruh Desain Kemasan Produk dan Daya Tarik Iklan Terhadap Brand Awareness Serta Dampaknya Pada Keputusan Pembelian Wardah Exclusive Matte Lip Cream. Jurnal Administrasi Bisnis, 49(2), 103–111.

Manoy, T. I., Mananeke, L., & Jorie, R. J. (2021). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(4), 314–323. https://ejournal.unsrat.ac.id/index.php/emba/article/view/36231

Yeo, S. F., Khoo, Y. H., Tan, C. L., & Lim, K. B. (2020). Product packaging: Impact on customers’ purchase intention. International Journal of Business and Society, 21(2), 857–864.

Downloads

Published

2024-01-12

How to Cite

Nur Alam La Nafie, Yayu Meiniza, Muh. Tang, & Abdul Hamid. (2024). PENGEMBANGAN USAHA KELOMPOK DIROSA MASJID UWAIS AL QARNI KELURAHAN SUDIANG RAYA KECAMATAN BIRINGKANAYA MAKASSAR. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV), 9(3), 836 - 843. Retrieved from https://proceeding.isas.or.id/index.php/sentrinov/article/view/1545