PENGARUH KEPERCAYAAN DAN HARGA TERHADAP KEPUASAN PENGGUNA JASA TRANSPORTASI ONLINE MAXIM
Keywords:
Trust, Price, User SatisfactionAbstract
This research aims to determinethe influence of trust and price on User Satisfaction of Maxim's online transportation services. This study uses a quantitative approach . The population in this study were people who had used Maxim's online transportation services in Suli Village, Salahutu District, Central Maluku Regency. The sampling technique used a purposive sampling method with a sample size of 50 people. The data collection technique uses a questionnaire whose validity and reliability have been tested, and the data analysis technique used is multiple regression. The research results show that : the trust has a positive and significant effect on satisfaction with using Maxim's online transportation services; price has a positive and significant effect on satisfaction with using Maxim's online transportation services; trust and price simultaneously have a positive and significant effect on user satisfaction.
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Indonesian Society of Applied Science (ISAS)
