KAJIAN POTENSI DAN STRATEGI PENGEMBANGAN KECAMATAN TELUK AMBON

Abstract

This research aims to explore, investigate and analyze the potential and development strategies of the Ambon Bay region. The research location was Teluk Ambon District, using observation, interview and FGD techniques. The research results show that empowering MSMEs has great potential in Ambon Bay. Strategic steps include: (1) Information and Education; (2) Technical Assistance in production, technology and innovation; (3) Financial Management Guidance; (4) Access to Financing; (5) Network and Partnership Development; (6) Risk Management; (7) Skills Assistance for MSME Owners. The long-term goal is to increase local economic growth and community welfare. Research recommendations include: (1) Wayame Village for MSMEs; (2) Hative Besar Country for plantations and fisheries; (3) Tawiri State for market management; (4) Poka Village for stall/kiosk owners; (5) Negeri Laha for culinary businesses, accommodation and transportation with English language skills. Recommendation: the need for sectoral collaboration from the District Government, Village/State Government, Subdistrict Government, and P3M Ambon State Polytechnic is appropriate so that it can accelerate and guarantee the development of MSME businesses.