KAJIAN POTENSI DAN STRATEGI PENGEMBANGAN KAWASAN LEITIMUR SELATAN

Abstract

Leitimur Selatan District is one of the sub-districts in Ambon City that needs to be developed because it has great potential. This sub-district has 8 (eight) villages, namely Hutumuri Village, Rutong Village, Leahari Village, Naku Village, Kilang Village, Hukurila Village, Ema Village, and Hatalai Village. Each village has different diversity which, if developed, will increase regional competitiveness. This research aims to identify and analyze potential in the form of strengths and weaknesses for the development of South Leitimur District, identify and analyze external environmental factors in the form of opportunities and threats for the development of South Leitimur District, formulate alternative strategies that should be taken by theAmbon City government in developing the potential of the District South Leitimur. The SWOT analysis succeeded in formulating 8 alternative strategies for developing the potential of South Leitimur District. The results of the AHP analysis show that the first strategy that must be developed is SO1, namely "Development of integrated Community-Based Tourism and strengthening traditional arts, culture, and history.